What is an anchor text in SEO with its types and examples?
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What is an anchor text?
Anchor
text is the clickable text in a hyperlink that provides a brief description of
the linked page. It plays a crucial role in search engine optimization (SEO)
and impacts the relevance and ranking of the linked page in search engine results.
There are several types of anchor text:
What are the different types of anchor text used in SEO?
There
are several types of anchor text:
1. Exact Match:
This anchor text uses the exact keyword phrase that matches the
target page. For example, using "best running shoes" as the anchor
text for a link to a page about running shoes.
2. Partial Match:
This anchor text includes a variation or partial keyword match
relevant to the linked page. For instance, "Check out these top-rated
running shoes" linking to the same running shoes page.
3. Branded:
Branded anchor text uses the name or brand of a company or website as
the clickable text. For example, "Visit Nike's official website"
where "Nike" is the branded anchor text.
4. Naked URL:
This type of anchor text uses the actual URL of the target page as
the clickable text, such as "https://example.com".
5. Generic:
Generic anchor text uses non-descriptive or common phrases like
"click here," "learn more," or "read this
article." While commonly used, it offers little context to search engines.
6. Image:
When an image is linked, the alt text attached to the image serves as
the anchor text for screen readers and search engines.
Final words about the anchor text in SEO:
When
using anchor text, it is important to maintain a natural and diverse link
profile. Mixing different types of anchor text helps to avoid over-optimization
and ensures a more organic and user-friendly experience.
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