Sprout Seo

What is an anchor text? Anchor text is the clickable text in a hyperlink that provides a brief description of the linked page. It plays a crucial role in search engine optimization (SEO) and impacts the relevance and ranking of the linked page in search engine results. There are several types of anchor text: What are the different types of anchor text used in SEO? There are several types of anchor text: 1. Exact Match:  This anchor text uses the exact keyword phrase that matches the target page. For example, using "best running shoes" as the anchor text for a link to a page about running shoes. 2. Partial Match:  This anchor text includes a variation or partial keyword match relevant to the linked page. For instance, "Check out these top-rated running shoes" linking to the same running shoes page. 3. Branded:  Branded anchor text uses the name or brand of a company or website as the clickable text. For example, "Visit Nike's official website&quo